So I’m presently losing sleep over how to price pledge levels for the upcoming Wizard’s Academy kickstarter. Fundamentally the problem is this: I would like to charge the lowest possible price that leads to the game still shipping, to maximise the number of people who get to enjoy the game (This is my main motivation for being in game design, over industries in which people actually make money and don’t get talked down to at parties). However after a point a lower pledge level makes the campaign less likely to succeed in which case nobody gets to play the game, so today I’m going to review the things that go into setting the price of the pledge level and talk about some solutions that I and other creators have used in the past.
