So a while back I had a chat with Bez (who’s fantastic btw) and was asking how he’s done so well with In a Bind. Generally I was interested, but also I knew I was releasing Escape the Nightmare soon and wanted it to go well. There are some similarities between the games, they’re both party style games, they both try to do something interesting to break the mould, they’re both averaging a respectable 7.3 on BGG (and both having a lower ranking due to having few ratings). Among the things he mentioned that fell into the category of “Stuff Bez did that I did not do for my previous games” was that he’d personally called a lot of shops in the UK and asked them to stock the game. I figured I’d give that a go, so this post is about what went well and what went wrong.

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